{"id":1,"date":"2020-01-28T18:49:05","date_gmt":"2020-01-28T18:49:05","guid":{"rendered":"https:\/\/advisorsconsortium.com\/?p=1"},"modified":"2025-08-11T16:37:48","modified_gmt":"2025-08-11T16:37:48","slug":"realidad-virtual-como-factor-disruptor","status":"publish","type":"post","link":"https:\/\/advisorsconsortium.com\/en\/realidad-virtual-como-factor-disruptor\/","title":{"rendered":"Virtual Reality as a Disruptive Factor in 3.0 Communication"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La <strong>Realidad Virtual<\/strong> es un espacio creado por ordenadores, partiendo de un lugar real o irreal. Crea una sensaci\u00f3n en el usuario de estar sumergido en este mundo virtual y queda inmerso y cautivado por el realismo que provoca. <\/p>\n<cite><a rel=\"noreferrer noopener\" href=\"https:\/\/adrianrafaell.com\/\" target=\"_blank\">Adri\u00e1n Rodr\u00edguez<\/a>, artista 4D.<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed pues, la&nbsp;<strong>realidad virtual<\/strong>&nbsp;permite al usuario experimentar la interactividad 360\u00ba y esa interactividad va a generar un v\u00ednculo mucho m\u00e1s fuerte&nbsp;<strong>creando la disrupci\u00f3n en la comunicaci\u00f3n 3.0,&nbsp;<\/strong>tan esencial en este momento en el marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la actualidad, el desarrollo de la realidad virtual alcanza desde las im\u00e1genes en&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/adrianrafaell.com\/3d\/\" target=\"_blank\">3D<\/a>,&nbsp;<a href=\"https:\/\/adrianrafaell.com\/realidad-virtual\/\">visitas 360\u00ba<\/a>,&nbsp;&nbsp;<a href=\"https:\/\/adrianrafaell.com\/sonido-8d\/\">sonido 8D<\/a>, holograf\u00eda y nuevas investigaciones en el terreno neuronal&#8230;\u00bfteletransportaci\u00f3n, quiz\u00e1?, pero&nbsp;<strong>la realidad virtual est\u00e1 a\u00fan en v\u00edas de desarrollo<\/strong>&nbsp;principalmente porque la adopci\u00f3n de esta experiencia interactiva a\u00fan no se ha generalizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Debido al confinamiento por el COVID-19, la sociedad global, de forma obligatoria, se ha visto las caras, casi por primera vez, en una llamada de video y es que hay barreras en cuanto al encuadre comunicacional,&nbsp;<strong>la digesti\u00f3n de esta experiencia es lenta<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La irrupci\u00f3n de la&nbsp;<a href=\"https:\/\/www.nationalgeographic.com.es\/ciencia\/que-es-5g-y-como-nos-cambiara-vida_14449\" target=\"_blank\" rel=\"noreferrer noopener\">tecnolog\u00eda 5G<\/a>, prevista para mediados de este a\u00f1o en Espa\u00f1a, podr\u00eda acelerar la digesti\u00f3n de las experiencias audiovisuales, pero&#8230;<strong>\u00bfestamos preparados como productores de contenidos? \u00bfsabemos hacer transmedia storytelling? \u00bfhemos navegado alguna vez por la REALIDAD VIRTUAL?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/adrianrafaell.com\/ar\/\">HAZ CLIC AQU\u00cd PARA ACCEDER A LA DEMO DE REALIDAD VIRTUAL<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Virtual Reality is a space created by computers, starting from a real or unreal place. It creates a feeling in the user of being submerged in this virtual world and becomes immersed and captivated by the realism it provokes. Virtual reality allows the user to experience 360\u00ba interactivity and this interactivity will create a much stronger bond, creating disruption in communication 3.0, which is so essential at this moment in marketing.<\/p>","protected":false},"author":1,"featured_media":190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[8,6,9,10,7],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-id-diseno-y-audiovisual","tag-8","tag-realidad-virtual","tag-tour-360","tag-visita-360","tag-vr"],"_links":{"self":[{"href":"https:\/\/advisorsconsortium.com\/en\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advisorsconsortium.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advisorsconsortium.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advisorsconsortium.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/advisorsconsortium.com\/en\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":4,"href":"https:\/\/advisorsconsortium.com\/en\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":244035,"href":"https:\/\/advisorsconsortium.com\/en\/wp-json\/wp\/v2\/posts\/1\/revisions\/244035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advisorsconsortium.com\/en\/wp-json\/wp\/v2\/media\/190"}],"wp:attachment":[{"href":"https:\/\/advisorsconsortium.com\/en\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advisorsconsortium.com\/en\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advisorsconsortium.com\/en\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}